Y&R Italy: Rome and Milan

Ciao Y&R Friends,

Upon retirement from Y&R, I was given a profoundly generous gift by our Chairman

David Sable — a chance to say farewell to some favorite offices. This is a blog of my 21 day tour

around the Y&R world.

MAK's Retirement GIFT from David
MAK’s Retirement GIFT from David

Stop 1 – Y&R Roma. We arrived in the Eternal City on Good Friday of Easter weekend

to a city filled with pilgrims from all over the globe. We are welcomed by Marco Ruggerio,

new CEO Y&R Roma, and, Diletta Bigonzi, New Business Cordinator. I worked with Diletta

for the past 18 years and this was the first time we met. She thanked me for my “contagious joy”.

Y&R , on Viale Julius Caesar, is a great office with 35 employees – with key clients such as the

Lottteria, the Italian Post and financial services. We were invited to a Vigil Easter Mass at St Peter’s

Basilica with the services led by Papa Francesco an endearing name for The Pope! We also attended

special papal celebrations in St Peter’s Square on Easter Sunday. Dan Brown fans see photo

below.  As a visitor to the Rome of the Caesars and to the Rome of the Popes, it was a delight to see the

artistic and monumental wonders of this magnificent city. Off to Milan in the morning by train.

Arrivaderci Roma!

MAK

Diletta, MAK, Marco
Diletta, MAK, Marco
MAK at St Peter,s Basilica
MAK at St Peter,s Basilica
Clue For Dan Brown Fans
Clue For Dan Brown Fans
Papa Francesco!
Papa Francesco!
Roman Forum
Y&R IRoman Forumgrew

Stop II – Y&R Milan

Milan is the place to BE – prep rations in high swing for the upcoming Expo 2015 starting in May involving 140 countries. It’s all about life – how to feed the planet, create energy for life. While we will miss this world’s fair, we did enjoy some of the extraordinary offerings of this highly modern city. Y&R Italia, for the past 6 years, is in the “cool” SW part of Milan in an area developing old warehouses and factories into office space for ad agencies, fashion, design and event companies. We were welcomed by “the one and only” Massimo Costa WPP’s head of Europe and Chairman Y&R Italia. I have known Massimo for 20 years going back to  when he was an account guy puppy on Colgate. As a rising star, he became head of Y&R Milan, later head of Y&R Europe and now in charge of all the WPP companies in Europe.

MAK and Massimo Costa
MAK and Massimo Costa

We also met Simona Maggini, General Manager Y&R Milan, Sandra Macasso, Marketing Director, Y&R Milan and Fabio Caporizzi President of BM in Milan.

Simona Maggini MD Y&R Milan
Simona Maggini MD Y&R Milan
Sandra Macasso and Mak
Sandra Macasso and Mak

Y&R is a truly integrated office – all the Y&R group companies share space but also ‘work together’ in each department — they have about 250 employees, 70 million in billings and service major clients such as Barilla, Lavazza, DANONE, Bavaria Beer etc it’s no wonder that they are one of the leading agencies in the country

Y&R Italia Office Space
Y&R Italia Office Space
Y&R Italia
Y&R Italia

Cristina Biagini, PA and Romina Romana  toured us around the office and later to lunch at the nearby NHow hotel designed by Matteo Thun – a futuristic experience believe me!

Cristina Biagini, Romani Romana and MAK outside of NHow Hotel
Cristina Biagini, Romani Romana and MAK outside of NHow Hotel

While the Expo is dedicated to the future, we concentrated on seeing the major “now” cultural sights –

.Il Duomo one of the most important gothic cathedrals in the world where we took a lift to the roof for a close up of this magnificent masonary

Il Duomo
Il Duomo

.The Gallaria newly refurbished gallery of shops and restaurants. Here we made sure we did the tradition of grinding your heels into the bull on the mosaic floor to guarantee good luck — a form of retail therapy.

mak doing the 'grinding' dance on mosaic bull in Gallaria
mak doing the ‘grinding’ dance on mosaic bull in Gallaria

.The Last Supper – truly one of the best known pieces of art in the world. While this is getting more difficult to see, it was worth the effort to bask in the presence of Leonardo’s masterpiece.

Leonardo's Last Supper
Leonardo’s Last Supper

.La Scala – the premiere opera house in the world where we saw an unforgettable Giselle.

La Scala
La Scala

We had lunch with Ugo Castellano a former CEO of Y&R Milan who reminded me that when he visited Y&R in New York on Madison Avenue for the first time 43 years ago, I was the person who greeted him! Ugo also was responsible for opening our very first office in Brazil in 1978. He spends his retirement time doing charity work and riding his scooter around town!

MAK and Ugo Castellano
MAK and Ugo Castellano

Finally we were invited to the Rinaldis home to celebrate my birthday. I have known Luigi for 40 years and it was a joy to spend this special time with his wife Theresa, his daughter Cinzia and her family. Luigi was originally Media Director at Y&R Milan and later one of their chief executives. Today Luigi spends his time doing charity work for the Rotary and visiting his homes in Tuscany and Sardinia. An unforgettable Birthday – Italian style!

Mimosa Birthday Cake a Milano Speciality!
Mimosa Birthday Cake a Milano Speciality!
MAK and Luigi Rinaldi
MAK and Luigi Rinaldi
Teresa, Cinzia and husband Mauricio, Luigi and MAK
Teresa, Cinzia and husband Mauricio, Luigi and MAK

Singapore here we come!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s