Y&R Brazil: Sao Paulo and Rio de Janeiro!

Stop IV – Y&R Sao Paulo

No matter where or why you travel, there’s always something wonderfully new to be found – take Sao Paulo. There is so much to see in this cultural and business center of Brazil – and, the twelfth largest city in the world! It also has the largest Japanese population outside of Japan. Upon landing, we were met by a sign “Welcome MAK to Y&R Brazil”!

Welcome MAK in Brazil
Welcome MAK in Brazil

Sao Paulo at Nite!

Downtown Sao Paulo
Downtown Sao Paulo

A Visit to the Futbol (Soccer) museum was a must – terrific place with great tributes to where futbol was born–

This is Pele’s hometown for goodness sake!!

MAK and Anne At Municipal Futbol Stadium
MAK and Anne At Municipal Futbol Stadium

One of the many art museums, and the Cathedral Da Se –

Art Museum
Art Museum
Cathedral da Se
Cathedral da Se

Dinner with Walter Longo, head of WPP’s Group Newcomm,  his wife Cristina and Ge Rocha (pronounced GEE not Gay) the PR Director for all the Group companies  VML, Wunderman, New Energy and Acao Premedia. I have known Walter for 30+ years since Y&R opened in this market. I am sure you have seen a number of Walter’s white papers and presentations on the Spark – here is his latest:

Walter Longo and Cristina MAK and Ge Rocha
Walter Longo and Cristina
MAK and Ge Rocha
Walter's latest - Men are analog, women are digital
Walter’s latest – Men are analog, women are digital
Walterb Longo, MAK and Vivi
Walterb Longo, MAK and Vivi

In Brazil, Y&R is run by Roberto Justus, Chairman and CEO. Y&R is the largest agency in Brazil for the 15th year in a row (and I think the  largest agency in the network). Over 450 Y&Rers work at their headquarters. They  handle strong brand leaders such as VIVO (Telcom), Casa Bahia (Retail), Bradesco Bank (official Rio Olympic sponsor) etc. Roberto is like the “Donald Trump” of Brazil – he has two TV shows– The Apprentice and a talk show on Sunday evenings and is a major celebrity in this country.

MAK and Roberto Justus
MAK and Roberto Justus

For all of us who work on the Global Intelligence Team, our key contact in this market has been Vivianne Brafmann who is now New Business Director for Group Newcomm. Vivi is a major user of our resources and one of the most energetic people you could ever meet. Prior to Y&R, Vivi was an Apprentice winner, a policewoman, an actress and a banker. Vivi was responsible for getting the ‘entire agency’ to come out for my farewell tour — see below the fabulous designer cake, and executive team:

Designer Cake
Designer Cak
Vivi, Marcos Quintella, MAK, Rui Branquinho
Vivi, Marcos Quintella, MAK, Rui Branquinho

Marina and Vivi are both Apprentice winners,  Heloisa a runner up!

Apprentice Queens!
Apprentice Queens!

The Brazil planners are heavy users of GIG resources thanks to the leadership of my pal Cesar Ortiz (Meeting for the first time) A select number of his guys joined me at lunch:

Vivi, MAK and Cesar Ortiz
Vivi, MAK and Cesar Ortiz
MAK, Heloisa, Filipe, Rodrigo, Victor and Fernando!
MAK, Heloisa, Filipe, Rodrigo, Victor and Fernando!

And, when I say entire agency – I am not kidding — it was such a grand surprise, I actually cried with tears of happiness–I was a celebrity for the day–move over Roberto!

Entire agency come to say Thank you MAK
Entire agency come to say Thank you MAK

Last stop coming up – Rio!

Stop 5 – Viva La Caricoa!

Everyone at Y&R Brazil said you work in SP and play in Rio and now I can see why. This is a magnificent naturally beautiful city. SP has 20 million people in the city and 45 in the state; Rio is much smaller with 9 in the city and 16 in the state. Our hotel is on Ipanema right across from the beach. While it is autumn here in Brazil, it is warm with lovely breezes from the sea and low or no humidity. Rio is full swing ahead for the Olympics’ in 2016 but the locals were still complaining about the transportation woes  during the recent World Cup. Also today’s press was filled with news about all the dead fish in the lagoon to be used for the rowing venue. Much work ahead…

Ipanema
Ipanema

Two major sites – Sugar Loaf Mountain and Christ the Redeemer. The former you go by cable cars.

The latter you go by car, then a minivan, then an elevator, then an escalator and then you are at the base.

Train to the Top
Train to the Top

This is an art deco statue by the French sculptor Paul Landowski and Brazilian engineer Heitor da Silva Costa between 1922 and 31. It is the symbol of Brazil Christianity and an icon for Rio. The base contains a tiny chapel dedicated to the Virgin Mary. This was a true pilgrimage and one more off the bucket list!

Christ the Redeemer with Sugar Loaf in the background
Christ the Redeemer with Sugar Loaf in the background

Some stats: 98 feet tall, 26 foot pedestal, arms are 92 feet wide.

Christ the Redeemer
Christ the Redeemer

A few more city views from on high

Rio from on high
Rio from on high
MAK and Sugar Loaf
MAK and Sugar Loaf

Some great shots of old and new Rio – such contrast

New Cathedral Saint Sebastian
New Cathedral Saint
Sebastian
Old Baroque Cathedral
Old Baroque Cathedral

Wonderful old Rio and a current day Favela

Old Rio Street
Old Rio Street
Favela
Favela

It took the Brazilian architect Selaron 30 years to create these steps from pieces of mosaic from all over the globe

Selaron Steps
Selaron Steps
Yeah Selaron!
Yeah Selaron!

Carnival is held each year in these especially built stadiums — at least the major league bands go here to strut their stuff!

Carnival Stadium
Carnival Stadium
Carnival Costumes
Carnival Costumes

Last morning on this heavenly beach in Ipanema!

Last Day in Ipanema
Last Day in Ipanema

It’s been .quite an adventure around the Y&R world. We were welcomed with open arms everywhere we went. It  was great to see how the GIG’s information resources and tools are used and are so highly thought of everywhere we went. Tho, another series of ‘how to’ webinars was requested from these major markets. Hats off to The Spark team and to the GIG gang for keeping these valued tools going. Hugs and thanks are going out to the GIG from your many admirers and supporters!

It was great to see and meet the terrific  talent we have working at Y&R and so wonderful to put faces to names. I told Roberto when he opens in Rio to let me know and maybe I’ll come out of retirement.

Thanks to David for making this trip happen.

Thanks to my sister Anne for designing this blog, contributing the Y&R photo content.

Thanks to Y&R Rome, Milan, Singapore and Sao Paulo for everything they did for me.

This is not really farewell. As publisher of  Y&R’s alumni newsletter, The Link, I am only an email away–

maryalicekennedy3@gmail.com.

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