Stop IV – Y&R Sao Paulo
No matter where or why you travel, there’s always something wonderfully new to be found – take Sao Paulo. There is so much to see in this cultural and business center of Brazil – and, the twelfth largest city in the world! It also has the largest Japanese population outside of Japan. Upon landing, we were met by a sign “Welcome MAK to Y&R Brazil”!
Sao Paulo at Nite!
A Visit to the Futbol (Soccer) museum was a must – terrific place with great tributes to where futbol was born–
This is Pele’s hometown for goodness sake!!
One of the many art museums, and the Cathedral Da Se –
Dinner with Walter Longo, head of WPP’s Group Newcomm, his wife Cristina and Ge Rocha (pronounced GEE not Gay) the PR Director for all the Group companies VML, Wunderman, New Energy and Acao Premedia. I have known Walter for 30+ years since Y&R opened in this market. I am sure you have seen a number of Walter’s white papers and presentations on the Spark – here is his latest:
In Brazil, Y&R is run by Roberto Justus, Chairman and CEO. Y&R is the largest agency in Brazil for the 15th year in a row (and I think the largest agency in the network). Over 450 Y&Rers work at their headquarters. They handle strong brand leaders such as VIVO (Telcom), Casa Bahia (Retail), Bradesco Bank (official Rio Olympic sponsor) etc. Roberto is like the “Donald Trump” of Brazil – he has two TV shows– The Apprentice and a talk show on Sunday evenings and is a major celebrity in this country.
For all of us who work on the Global Intelligence Team, our key contact in this market has been Vivianne Brafmann who is now New Business Director for Group Newcomm. Vivi is a major user of our resources and one of the most energetic people you could ever meet. Prior to Y&R, Vivi was an Apprentice winner, a policewoman, an actress and a banker. Vivi was responsible for getting the ‘entire agency’ to come out for my farewell tour — see below the fabulous designer cake, and executive team:
Marina and Vivi are both Apprentice winners, Heloisa a runner up!
The Brazil planners are heavy users of GIG resources thanks to the leadership of my pal Cesar Ortiz (Meeting for the first time) A select number of his guys joined me at lunch:
And, when I say entire agency – I am not kidding — it was such a grand surprise, I actually cried with tears of happiness–I was a celebrity for the day–move over Roberto!
Last stop coming up – Rio!
Stop 5 – Viva La Caricoa!
Everyone at Y&R Brazil said you work in SP and play in Rio and now I can see why. This is a magnificent naturally beautiful city. SP has 20 million people in the city and 45 in the state; Rio is much smaller with 9 in the city and 16 in the state. Our hotel is on Ipanema right across from the beach. While it is autumn here in Brazil, it is warm with lovely breezes from the sea and low or no humidity. Rio is full swing ahead for the Olympics’ in 2016 but the locals were still complaining about the transportation woes during the recent World Cup. Also today’s press was filled with news about all the dead fish in the lagoon to be used for the rowing venue. Much work ahead…
Two major sites – Sugar Loaf Mountain and Christ the Redeemer. The former you go by cable cars.
The latter you go by car, then a minivan, then an elevator, then an escalator and then you are at the base.
This is an art deco statue by the French sculptor Paul Landowski and Brazilian engineer Heitor da Silva Costa between 1922 and 31. It is the symbol of Brazil Christianity and an icon for Rio. The base contains a tiny chapel dedicated to the Virgin Mary. This was a true pilgrimage and one more off the bucket list!
Some stats: 98 feet tall, 26 foot pedestal, arms are 92 feet wide.
A few more city views from on high
Some great shots of old and new Rio – such contrast
Wonderful old Rio and a current day Favela
It took the Brazilian architect Selaron 30 years to create these steps from pieces of mosaic from all over the globe
Carnival is held each year in these especially built stadiums — at least the major league bands go here to strut their stuff!
Last morning on this heavenly beach in Ipanema!
It’s been .quite an adventure around the Y&R world. We were welcomed with open arms everywhere we went. It was great to see how the GIG’s information resources and tools are used and are so highly thought of everywhere we went. Tho, another series of ‘how to’ webinars was requested from these major markets. Hats off to The Spark team and to the GIG gang for keeping these valued tools going. Hugs and thanks are going out to the GIG from your many admirers and supporters!
It was great to see and meet the terrific talent we have working at Y&R and so wonderful to put faces to names. I told Roberto when he opens in Rio to let me know and maybe I’ll come out of retirement.
Thanks to David for making this trip happen.
Thanks to my sister Anne for designing this blog, contributing the Y&R photo content.
Thanks to Y&R Rome, Milan, Singapore and Sao Paulo for everything they did for me.
This is not really farewell. As publisher of Y&R’s alumni newsletter, The Link, I am only an email away–